European network of women’s clubs.
Purpose: to get 800 clicks per day from Vkontakte and Odnoklassniki. To keep 0.040% CTR and cost per click ? 8.3 RUB.
Tools: target advertising on Vkontakte, Odnoklassniki+Mail.ru.
Budget: 150,000 RUB per month.
Results: we got a desired click-through rate and cost per click. We continue working at reduction in cost per click to 6.30 RUB.
Target advertising on VkontakteWe did a lot of work. We made advertising packages with 50 ads each and uploaded new ads into the group every day. We removed those ads with a low CTR and uploaded new ones instead of them.
I worked with many freelancers and I was not actually satisfied. Then I started working with KRICHET advertising agency (KRICHET.COM), and I don't regret. It' a bit more expensive, than with freelancers, but that's worth it!