TONUS CLUB

www.tonusclub-msk.ru

European network of women’s clubs.

Purpose: to get 800 clicks per day from Vkontakte and Odnoklassniki. To keep 0.040% CTR and cost per click ? 8.3 RUB.

Tools: target advertising on Vkontakte, Odnoklassniki+Mail.ru.

Budget: 150,000 RUB per month.

Results: we got a desired click-through rate and cost per click. We continue working at reduction in cost per click to 6.30 RUB.

Target advertising on Vkontakte

We did a lot of work. We made advertising packages with 50 ads each and uploaded new ads into the group every day. We removed those ads with a low CTR and uploaded new ones instead of them.

Odnoklassniki + Mail.ru

Same methods as for Vkontakte.
Results: we kept CTR between 0.050 and 0.20%, cost per click - 8.30 RUB.
I worked with many freelancers and I was not actually satisfied. Then I started working with KRICHET advertising agency (KRICHET.COM), and I don't regret. It' a bit more expensive, than with freelancers, but that's worth it!