New e-shop of elite cosmetics.
Purpose: to promote the e-shop and provide for a constant sales flow.
Tools: Yandex.Direct contextual advertising, Adwords.
Budget: 30,000 RUB per month.
Results: we reached a 2% conversion.
Adwords + Yandex.Direct1. We collected 500+ keywords.
2. We developed a campaign for each group of products.
3. Within the first month with the help of WebVisor we found bugs, that had a negative influence on conversion.
4. We worked at the rise of CTR and optimization of cost per click.
5. We regularly updated a base of negative keywords via Yandex.Metrica.
Our testing work showed good results. Unfortunately we stopped our cooperation because the market for our product brands proved too small for contextual advertising.