EDUCATION IN EUROPE
The client forbade disclosure of the site. We dare say this company is a flagman on the education market in Europe. The company is among the TOP 3 most reliable and recognised companies
Purpose: to get a firm flow of 30-35 leads per day.
Tools: Adwords and Yandex.Direct contextual advertising, Teaser Networks, ВКонтакте, Facebook, Фотострана etc.
Budget: up to $13,000 per month.
Results: we reached and kept the level of 30-35 leads per day with the CPL being $5,00 – 7,00.
Yandex.DirectWe started to actively use it just in 2014, as Adwords traffic went up.
Due to a daily monitoring and introducing some changes into titles and text bodies of ads to raise CTR we reached the necessary CPL – $5.50.
Target on VkontakteOur own goal was the presence on ВКонтакте and gaining of clients from competitors’ groups.
Unfortunately we failed to get a high CTR because of strict requirements of the client to the text and the requirement to use only specific word expressions to maintain a good image of the company.
Target on FacebookWe had little traffic on Facebook, so we bought all available traffic in the area!
Teaser Network – AdlabsAdlabs showed good results with the CPL being 2 times lower, than with previous resources, but the client didn’t want to continue using Teaser Network for his ads on his personal considerations. We failed to make him change his mind.
We had had quite low figures before we started working with KRICHET. Now we are provided with a constant lead flow. I recommend this agency!