Polymer clay master classes. Video lessons.
Purpose: to increase conversion from 7% to 15-20%.
Tools: Yandex.Direct contextual advertising.
Budget: 30,000 RUB.
Results: we increased conversion to 16,69%.
Yandex.Direct1. We developed campaigns for Search and Yandex Advertising Network, using 98 keywords.
2. We regularly monitored and optimized campaigns. We removed ads with a low CTR and created new ones instead of them.
3. In a week we switched off Search and left just Yandex Advertising Network, as we got a necessary conversion level.
4. Average cost per click – $0.06!
We just reached our goals.