Polymer clay master classes. Video lessons.

Purpose: to increase conversion from 7% to 15-20%.

Tools: Yandex.Direct contextual advertising.

Budget: 30,000 RUB.

Results: we increased conversion to 16,69%.


1. We developed campaigns for Search and Yandex Advertising Network, using 98 keywords.

2. We regularly monitored and optimized campaigns. We removed ads with a low CTR and created new ones instead of them.

3. In a week we switched off Search and left just Yandex Advertising Network, as we got a necessary conversion level.

4. Average cost per click – $0.06!
Results: In two weeks a conversion level reached16.69%, we conducted A/B testing of landings.
We just reached our goals.